Shopping For a Diamond

At Bruce Watters Jewelers, it’s our goal to help all our customers make an educated, confident buying decision.


The 4 Cs: Cut, Color, Clarity, and Carat Weight

These are the characteristics that determine a diamond’s quality and beauty.

Cut A well-cut diamond will direct more light through the crown. A diamond with a depth that’s too shallow or too deep will allow light to escape through the sides or the bottom of the stone.
Color The color of a diamond ranges from an icy white colorless to a light yellow. Colorless is the most rare and therefore the most expensive. Yellow is the least rare and therefore the least expensive.

Clarity The clarity refers to the diamond’s tiny markings. Flawless is the most rare and therefore the most expensive.
Carat Weight Carat weight is the standard measure of a diamond’s weight. A carat consists of 100 points. Therefore, a diamond of 75 points weighs .75 carats.

How to Choose a Diamond

Diamonds Bruce Watters Jewelers St. Petersburg

Watch a 3 minute GIA overview of the 4 C’s of diamonds.


Diamond Shapes

Shape makes the biggest impact on the look of your engagement ring. Finding the “right” shape is more about personal style than anything else.

diamond-shapes Florida St Petersburg Jeweler