Team

Bruce WattersBruce Watters is a veteran jeweler and is the third generation of his family to own the store that was founded in 1905. Bruce took over daily operations from his father, Bruce Watters Sr. in 1978 and turned operations over to his son Jim Watters in 1999. Bruce Watters Jewelers Inc. is proud to be the oldest continually operating business in Pinellas County and one of the seven oldest business’ in the State of Florida.

Bruce has a BA and an MBA from Emory University, where he was President of Alpha Phi Omega fraternity. Additionally he served as a Captain in the USAF flying a variety of multi-engine planes and helicopters.Read More

After joining his father in 1959, Bruce studied gemology at The American Gemological Society and achieved the designation of Registered Jeweler in 1960.

In the community Bruce has contributed in many ways on behalf of his loyal customers of the Bay area. For decades, all four generations of the Watters family have contributed to hundreds of organizations just to say thank you and to show their appreciation for the community’s support.


James Watters

Jim Watters is the fourth generation of the Watters’ family to serve the needs of the Tampa Bay public with the ultimate collection of luxurious jewelry. Known for his generosity Jim has spent his career contributing to our community. Bruce Watters Jewelers is proud to be the oldest continually operating business in Pinellas County and one of the seven oldest business’ in the State of Florida.

Jim experienced the jewelry business early, working with his father all of his life and learning the principle of integrity, a principle that has set Bruce Watters Inc. apart for over last 11 decades.Read More

Pride and taste in unique and classic jewelry has made Jim one of the most respected business owners for defining style in the Tampa Bay area. Additionally Jim has a strong reputation for giving back to the community. He has served on the Board of The Downtown Rotary Club, the Board of the Christmas Toy Shop and many other civic and nonprofit organizations.

Always eager to go the extra mile for his customers, Jim has a reputation for his devotion to excellent service that is second to none.


Brian Supple

Brian D. Supple has worked as a professional in the jewelry industry for more than 30 years. Brian has earned many Certificates from the Gemological Institute of America., including Diamonds and Diamond Grading, Colored Stones and Colored Stone Grading, Pearl Grading and Basic Jewelry Repair. He as also earned Certificates from the American Gemological Society as a Certified Sales Associate and as a Registered Jeweler.

Brian served as a Jewelry Buyer for the Army and Air Force Exchange Service, one of the largest retailers in the world, working in Florida, Georgia, and Texas.Read More

Upon returning to Florida, Brian began working for another one of Florida’s oldest and most respected jewelers, Alvin Magnon’s, working there for over ten years. When the opportunity arose for him to use his talents at Bruce Watters Jewelers, he took that opportunity to work for the oldest and most respected Jewelry store in this region of Florida.


Robert Burke

Robert R. (Bob) Burke started his retail jewelry career immediately after college when he accepted a position of Store Manager for a major retail jeweler. He stayed in that position for 17 years, moving across the country and learning different regional fashion trends. During the early part of his career he distinguished himself as “Diamond Manager of the Month” numerous times.

In 1986, Bob joined Khoury Jewelers, a prestigious high line jewelry house in Nashville, Tennesssee. During his time in Nashville Bob was a buyer for various distinctive lines that included; Tiffany, Honora, Art Carved and Waterford. While in Tennessee he also earned a certificate from Gemological Institute of America for Diamonds.Read More

After moving to St. Petersburg in 2002, Bob joined Bruce Watters and has been active in the community with such organizations as the St. Petersburg Chamber of Commerce’s Ambassadors program as well as an active member of the St. Petersburg Museum of History.