History

Bruce Watters Jewelers has been providing St. Petersburg and central Florida with quality, sophisticated and stylish jewelry for over 100 years. The four generations of Watters are dedicated to providing the integrity, service and expertise that our customers have depended on through the years.


Bruce Watters Jewelers St Petersburg

Bruce Watters Jewelers Circa 1905

Founded by W.A. Rogers in 1905, and later joined by his nephew Bruce Weaver Watters, the store has been serving their customers continually ever since, making it St. Petersburg’s oldest retail business. Today, Bruce Walter Watters and his son James Bruce Watters are proud to carry on the tradition of excellence that is surpassed by none.

Located on beautiful Beach Drive in St. Petersburg, Bruce Watters Jewelers helped lead the renaissance of waterfront shopping and is at the epicenter of the community. Additionally, the company continues to be a progressive force in serving the community that has been so loyal for nearly 11 decades.

All of the items are hand-selected from around the world and reflect the taste in jewelry that has made customers stand out as discriminating connoisseurs. Whether your taste is elegant, sophisticated, traditional or chic, you can count on finding the perfect piece at Bruce Watters Jewelers.

Bruce Watters Jewelers is a proud Member of Jewelers of America and The American Gem Society. These affiliations and the knowledge, integrity and credential of the staff helps assure our valued customers that we are indeed qualified to assess the quality of any jewelry that we present for your inspection.